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Managing
Across Borders
DAY ONE: Morning
Defining Culture:
The course starts with a discussion of what culture is. Once defined,
the Iceberg concept is introduced. Focusing on the notion that
cultural differences necessarily exist, a three step process for
accepting those differences is introduced through a group exercise.
The message is simple: understand
yourself, understand others, and shift your style in order to
maximize your commutations.
Describing, Interpreting, Evaluating
Having now created a base for understanding culture, the trainees
are asked to define the differences between descriptions, interpretations,
and evaluations. Once defined, the value of descriptions is highlighted.
Whereas interpretations and evaluations are dangerous in that
they may lead to incorrect judgements, descriptions are always
a safe means of gaining information.
Afternoon:
BACK-TO-BACK/ENCODE-DECODE
An exercise designed to focus on individual communication styles,
trainees work in pairs to discover their own tendencies in information
exchange. The goal is to develop a systematic process for enhancing
communication by clarifying assumptions, asking questions, using
descriptive language, implementing overviews and summaries, and
clarifying responsibilities in communication.
Once completed, a brief explanation on how messages are sent and
received using the Encode/Decode theory is used. The point made
involves using clear codes (verbal/nonverbal) to clarify assumptions
and, thus, enhance communication.
CULTURAL CONTEXT
Edward T. Hall’s theory is used to note that cultures exist
at
communication extremes. Whereas some cultures share assumptions
and therefore require fewer words to communicate, others share
few assumptions, therefore
necessitating clear verbal communication. Examples are used to
emphasize this point.
DAY TWO:
CULTURAL ISSUES ON THE JOB
A variety of issues are brought forth in a group discussion resulting
in a consensus formed concerning key problems commonly faced in
the workplace related to cultural differences. These would ideally
include organizational
structure, external environment, customer relations, managing
people, and business protocol and ethics.
GROUP CASE STUDY
Based on the aforementioned discussions and information provided
in Day One, trainees are provided with a case study that highlights
cultural differences. They are subsequently asked to develop their
own case studies. Both are fully discussed and analyzed in a large
group.
COMMUNICATION ACTION PLAN
Selecting several of these case studies, each group develops its
own action plan to resolve specific scenarios. Presenting their
resolutions to the larger group, feedback is given on realistic
application integrating cultural sensitivity and effective communication
ideas. Through this series of steps, individual empowerment to
manage cultural differences is stressed.
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